Packaging is something we’re bombarded with on a daily basis. So creating an eye-catching packaging design that can be reproduced for years is a real challenge, especially with trends in industrial design now demanding biodegradable or renewable packaging.
In general, the package designs that we see are boring and don’t stand out. That could be because the client doesn’t want something crazy and out of the box and the designer is afraid to propose something like that or doesn’t think about such a thing. However, some designers are really courageous and deliver extraordinary results like the ones presented in this article.
There are many methods to market a product such as printed ads, TV ads, and web campaigns. Yet, the most important one is the package design itself. Product package designs play an essential role in marketing campaigns because designers use it in all the marketing materials and design layouts.
Packaging design ideas are essential for attracting customers to both new and existing products. Unlike the usual shapes of packages, creative packaging tries to implement unusual shapes and ideas to help the product to stand out from the similar products on the store shelves. Choosing the best packaging idea starts with a good market research where the designer or design agency studies many factors, such as the product type, consumers, usability, and other competitor products in the market.
ออกแบบฉลากบรรจุภัณฑ์,ออกแบบกล่อง,ออกแบบบรรจุภัณฑ์,ฉลากสินค้า An intensive study of the above-mentioned factors will guide the designer in the right direction of creative packaging design ideas. These ideas can be inspired by different factors, such as the nature of the product. For example, if you are designing a package for a milk bottle, you would probably get your inspiration ideas from the green nature, cows, and the pure white color of milk products.
The target audience, for example, a consumer who seeks an energy drink, would be attracted to packaging design ideas with bright and warm colors that reflect energy and power.
February 22, 2016